In recent years, Instagram has become not only the most popular social network for communication, with about 90 million users every month, but also the best platform for running an online business.Here you can news about business, communicate with friends, and open businesses.By this year, the social network has made a lot of useful tools for business owners, which will be discussed below.

Who needs a business account?

If you sell goods or services on Instagram (or plan to), this is exactly what you require! It will be much easier for customers to place an order, and you will be able to see detailed statistics of your account. Show it to potential advertisers, and monitor the reach and responses of your posts while promoting on the social network. You will be able to follow the latest online business news and know what to offer your customers

Advertising on Instagram

Business profiles can run official ads. Set up the right targeting and your potential customers are already on your page.

Advertising can be launched both through the Instagram app (the “promote” button will appear under the posts) and in the settings of your Facebook business page.Here you can watch the best business news podcasts and even participate if you are a good specialist in some topics.We have figured out the benefits, and now the most interesting thing is how to make an Instagram business account in 2023.

Creating and setting up an Instagram business profile

First, we need to create an Instagram profile. And then, with just one button, we can create a business page.

  • Go to Settings and select “Switch to company account”.
  • Choose a business profile category. Scroll through the categories from right to left to select the one you need.
  • Select the business profile category. Scroll through the categories from right to left to select the one you want.
  • Check the e-mail that will be used in the business account for communication. You can also click Change contact methods and add a phone number and address.
  • After that, link it to Facebook. Click “Select a page”. Enter your Facebook username and password, if necessary, and click “Select page” again. If you already have a public page, just select it. You must be the administrator of this page, otherwise it will not be in the list. If there is no such page, click “Create a new page” at the bottom. You will need to come up with a name, select a category for it and click “Done”.Congratulations, your business account is ready! Now you can see your Instagram statistics.
  • All statistics will not appear immediately. Reach, views, impressions—all this will be available only for new posts. Clicks on the website, profile visits, subscriber growth dynamics, and general information about the audience—from the moment you create a business account on Instagram.

Designing an Instagram profile

So you have created a business profile. Now let’s move on to an equally important aspect—the design of the page. Working on a brand’s corporate identity is a very difficult task, especially among numerous competitors. To create a brand identity, you need to:

  • Come up with an original brand name.
  • Develop a logo.
  • Choose the main color palette for the page.
  • Adhere to the general principles of composition.
  • Do not forget about the originality of posts.
  • Your Instagram should evoke only one desire—to order or purchase a product or service.
  • You should have your own special visual style that will distinguish you from your competitors.

Content for Instagram

How to make your account interesting and find your potential customers on Instagram? You can browse business news sites and share news on the social network.The most significant thing in this social network is content. No one will buy anything if your account contains “good morning/how was your weekend” posts and a product ad once a week. For serious work, you need high-quality photos and a content plan. Instagram will not tolerate low-quality photos, and your potential customers are unlikely to be interested in them. Therefore, for any business on this social network, you need to either hire or learn the craft of photography. Beautiful and high-quality photos are half of your success.Don’t forget about the text. If you have posts with spelling, vocabulary, and punctuation errors, you will lose the client’s trust. You should also find your own special writing style. No one will read dry, long texts.But even news on business can be covered in an interesting way.Indeed, thanks to the best news websites for business, we know a lot and can share it via social media.If you are sure that your audience is on Instagram, this social network is a great platform for e-commerce.